Accountants
SEO for accountants that brings the clients you want on the books
Owners search the service before they book a practice. Your SEO plan puts you in front of those searches in your area, and your website shows who you work with and how to start.
Get in touch16 five-star Google reviews. One accountancy practice in each area.
Where accountancy search stalls
No strategy, thin pages, missed opportunities
In a competitive market like accountancy you need a search marketing strategy if you want to develop SEO as a reliable channel for growth. With so many strands to your service, without a clear plan of what you want to be know for and target it's easy to blend in and not get found for anything.
Thin content that doesn't sell
Accounts, tax, payroll, and advisory appear as labels. An owner still cannot tell who you take on, or what the first conversation covers if all you show is a basic list of services. A proper search strategy will help you use service pages to match buyer intent and create content that has a purpose.
A Google listing collecting dust
Your Google Business Profile is an essential part of your SEO activity. All "near me" and most local searches feature a map pack showcasing the top 3 results. You're missing opportunities if you're not competing for these top spots.
No time to think about your marketing
We work with lots of busy business owners that know they should be investing more in their marketing but they just don't have the time so it drops to the bottom of the list. In the meantime their competitors are taking ground on them.
How we run SEO with accountancy practices
Your SEO plan, shaped around the clients you want
Client-type pages before a single keyword
Limited companies, landlords, payroll, startups, or advisory: depth goes on the searches that match the book you want.
The book
Your listing kept current through the year
Services, areas, and reviews sit inside your SEO plan, including the months when owners are actually looking to switch.
The listing
One accountancy practice in your location
We will not run SEO for another accountant in the same area. You work with Matt and the team on which clients are worth winning.
The area
Inside your SEO plan
What your SEO plan covers
- Service pages for the searches owners already make, such as limited company accounts, landlord tax, and payroll
- Your Google listing brought into the same monthly work as your search
- On-site SEO on the pages people should land on when they are ready to enquire
- Local citations in month one, taken from your link budget, then links as your plan allows
- Tracking, and a monthly report written in plain English
- Your website can be included, so page updates stay inside the partnership
Two ways to buy SEO
A generic accountancy keyword vs searches that win the right clients
A typical SEO retainer
- One accountancy page trying to cover every service you have ever offered
- Limited companies, landlords, and payroll treated as the same search
- Another business in your trade can sit on the same roster in your town
- Your website quoted as a separate project from the search work
Your Brandspace SEO plan
- Your SEO plan changes the pages and the listing people actually find
- Search work aimed at the clients you want on the books
- One provider in your trade, in your location
- Your website can be included, so it moves with the search work
Built for accountancy practices
What an owner checks before they enquire
A page for each service you want to sell
Say who it is for, what you need from them, and how onboarding usually works. That filters a poor fit before it takes a partner's time.
People and sectors in view
Partners, the kinds of clients you know, and reviews that mention the service. Owners are choosing who will see their numbers.
A first meeting that is easy to book
Call and form should sit on the page they landed on, with a note on what to bring so the conversation is useful.
Proof
An accountancy practice we have worked with, plus published results
Working with Matt and the Team at Brandspace has been a joy. Their knowledge and enthusiasm for what they do and how they could help my business was evident every time we spoke.
Matt has been fantastic at keeping our website up to date and looking professional. Any changes we've needed have been dealt with quickly and efficiently.
FAQs
Common questions about SEO for accountants
Straight answers on your SEO plan, your website, and how we choose who we work with.
Does the plan include the site?
We can, so the service pages move with the search work. If your site already works well, we can do the search work on the site you have.
How long before anything shows?
Search takes time, and we judge it on enquiries rather than a promised position. The first service pages are often live within a few weeks.
Can you focus on the clients we want more of?
Yes. We start from the client types you want on the books, such as limited companies, landlords or payroll, and point the pages and your Google Business Profile at those searches.
Will you work with another accountant nearby?
No. We work with one accountancy practice in each area, so a competitor down the road won't get the same plan.
A note from Matt
The enquiry should sound like a client you would take on
I speak to partners whose advice is sharp in the room, and whose search presence still reads like a list of services. Your SEO plan, your Google listing, and your website are how the right owner finds a practice that fits.
I'm Matt. Ask a question anytime and we can talk it through.
Let's talk
Tell us about your marketing goals
Get in touch and we'll arrange a quick meeting to run through your business and marketing goals.
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