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Marketing strategy for service businesses
Strategy here is a short commercial plan: which services, which areas, and what we will do on your site, your Google Business Profile, and search. You can read it, sign it off, and watch the monthly work follow it.
Who this is for
Owners who want the monthly work written down
Marketing strategy here is a short commercial plan for your site, your Google Business Profile, and search. You can read it and see the work follow it.
- Service businesses with a clear offer
- Owners who will share services, areas, and photos
- A monthly partnership, not a report and homework
- One provider per industry in each location
Ecommerce and product stores are outside this work.
How it works
From briefing to a plan you can use
We ask the questions we cannot guess, write a one-page strategy, then work in three-month stretches.
The brief
You share services, areas, the competitors you actually meet, and who you are happy to take on. You see those facts written into the brief before a plan is drafted.
A one-page strategy
We write a one-page strategy: the terms to target, and how the website and listing support them. You can read it before the monthly work follows it.
A quarterly activity plan
We turn that into pages, listing tasks, and off-site work for the next three months. You see the activity list, and the work shows up in the portal.
A plan you can use each month
We start with how you win work. Which jobs you want more of, which places you cover, and what a good enquiry looks like. From that we write a one-page strategy and an activity plan, then work in three-month stretches. The plan can change as results come in. It is what keeps the month focused.
Commercial terms first
The strategy names the searches that already have intent, then the website and listing are pointed at those terms.
Written down and signed off
You get a brief you can agree, then tasks in the client portal so the work stays visible.
Reviewed as we learn
Growth and PRO include a monthly strategy call. Starter still follows the same written plan.
Marketing Strategy features
What the marketing strategy covers
Campaign strategy is included in the SEO plans. A wider annual strategy is a separate conversation when you need that depth.
A proper briefing
Services, areas, the competitors you actually meet, and who you are happy to take on. We cannot guess those.
A one-page strategy
Goals, the terms we are targeting, and how the website supports them, kept short enough to use.
A quarterly activity plan
Pages, listing work, and off-site tasks for the next three months, so the strategy turns into a schedule.
Website and search together
The plan assumes the site and the demand work move in the same direction, on the same offer.
Ads in the same picture
When you want speed, Google Ads is planned against the same terms as the organic work.
Room for a wider annual plan
The monthly partnership includes campaign strategy. A fuller annual marketing strategy can be scoped on a call.
Our work
Marketing Strategy case studies
We love helping brands like yours achieve amazing results online.
Working with Matt and the Team at Brandspace has been a joy. Their knowledge and enthusiasm for what they do and how they could help my business was evident every time we spoke. They really took the time to understand me and my business, and that really shows in the end product. The way they explained the more complex aspects of what they do really helped my understanding, and made me feel far more involved that I would have done.
Rhys Evans – RNE Accounting
See whether this is the right service for your business
Interested but not sure what service is best for your business? Get in touch and ask Matt a question or arrange a call.
Get in touch
Testimonials
Hear from businesses like yours
Marketing Strategy FAQs
Common questions about our Marketing Strategy service
Take a look at the questions we often get asked. Have a question of your own? Please get in touch.
Is strategy included in the monthly plans?
Yes. Campaign strategy is part of Starter, Growth, and PRO. Growth and PRO add a monthly strategy call.
Do I get a long annual plan as standard?
The included plan is the campaign strategy and the quarterly activity list. A wider annual strategy is extra, and we scope it on a call.
What do you need from me?
The facts we cannot guess: services, areas, photos, and a clear view of the work you want more of.
What happens after the strategy is written?
We do the work it describes: pages, your Google Business Profile, and search. You see tasks in the portal and a report you can read.
Do I have to carry out the plan myself?
We write the campaign strategy and then do the website, listing, and search work it describes.
How often is the plan reviewed?
The activity list runs in three-month stretches. Growth and PRO include a monthly strategy call.
Other services
Other services we offer
Search marketing and internet marketing are where that strategy gets carried out.