Swansea
People around Swansea are already looking for the work you do, whether that’s a repair, an appointment, or a first conversation with a practice. Google Ads put you in front of them this month, on the jobs you want the phone to ring for, and send them to a page where getting in touch feels obvious.
Get a proposal16 five-star Google reviews. One business per trade in Swansea.
The local problem
A homeowner in Mumbles looking for a roofer, or a patient in Sketty looking for a dentist, will often type the job and the place in the same search. Being there means that enquiry can happen this week, while being found in ordinary search results has time to build. When they click, they need to see straight away whether you do their kind of work, and a simple way to call or send a message, because that’s the moment they’re choosing who to contact.
Every search you don't show up for is a job that went to whoever paid to be there.
The work
When someone searches for the job you’d like more of, the ad should sound like your business and the services you actually want to sell. We begin with those jobs and that part of Swansea, and we keep the campaign pointed there as the months go on.
The ad
They should land on a page that says who you help, what usually happens first, and how to get in touch. When we look after your site, keeping that page up to date is part of the monthly partnership, so a change in who you employ or what you charge doesn’t leave the ad pointing at an old version of you.
The page
Every month we read what people actually typed before they clicked. Searches that bring the kind of work you want stay in the campaign. Searches that pull in the wrong town, jobs you don’t do, or people who were never going to hire you come out, and you get a short note on what we changed and which enquiries came through.
The budget
From enquiry to live
01
First we check that your trade is free in Swansea, and that your site can turn a ready visitor into a call or a message. The campaign starts once those are in place, so you aren’t paying for visits that have nowhere useful to go.
02
The Google Ads account stays in your name. We set up Search ads for the services and the Swansea area you care about, and we connect them to your calls and forms, so you can see an enquiry rather than only a click.
03
Each month we look at the searches and the enquiries together, and we move the money toward the conversations you’d like more of. You hear from the people doing the work, including Matt, so a question about a wasted search doesn’t sit in a queue.
Cwmfelin Opticians
They had no website before working with us, and they wanted to start small, so we built a simple one-page site that explained the services and made it easy to get in touch. Around eight weeks after launch it was ranking for the commercial searches that matter, and the enquiries were coming through. That result depends on the market and the work. It also shows why the page under an ad matters: someone who is ready to book needs to understand you quickly and see how to reach you.
Read the Cwmfelin story
Results
Cwmfelin Opticians were in the top results in about eight weeks.
Who it's for
One business per trade in Swansea. We check that before the first pound goes on ads, so the contractor or practice in the same line of work doesn’t get a second partnership with us in the city.
Questions
The work we publish prices for is Google Search, which is where people type the job and the town when they want someone now. Facebook, Instagram, Performance Max, and Microsoft Ads are a different kind of campaign. If you need those, we’ll talk it through and bring in a partner we trust to run the buying, while we keep your pages and the enquiries.
Yes. Plenty of owners begin with the website and the organic search work, then add ads once the page can take an enquiry and we can see which calls and forms came from the click. You don’t have to switch everything on in the first week.
We’re based in Gowerton, so sitting down in Swansea is easy to arrange. A lot of the month happens between those meetings: the search terms, your pages, and a note on which enquiries came in.
Brandspace
15 Bishwell Road, Gowerton, Swansea, SA4 3AULet's talk
Get in touch and we'll arrange a quick meeting to run through your business and marketing goals.
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