We measure your marketing on the enquiries and jobs it brings in, because those are the numbers that change your business. Say you’re a roofer in Mumbles: a page climbing Google is only worth something once it turns into more calls about the roofs you want to fix. So before any work starts, your strategy sets out what we’ll measure, and we set up conversion tracking on your site so calls and form enquiries are counted properly.
Each month you get a report showing the enquiries that came in, where they came from, and how many turned into jobs. Some of that only you know, such as which enquiries became paid work, so we’ll check in with you on it, and it’s usually the part that tells us most about what’s worth pushing.
Then we use those numbers to adjust the plan. When one service starts bringing in better jobs, we can put more behind it, and once the numbers show what’s working, broader ads and campaigns can go on top. Rankings and traffic still appear in the report as signs of progress, but they’re never the measure we judge the work on.
You can see what’s included in each plan on the partnership plans page.
Related questions
Do you report on rankings?
We’ll show you rankings where they’re useful, but the main measure in your report is the enquiries and jobs your marketing brings in. A ranking can move without the phone ringing any more often, so on its own it isn’t a fair way to judge the work. Keeping the focus on enquiries means you can see the line from what we did to the work that came in.
How do you track enquiries?
We set up conversion tracking on your site, along with Google Analytics and Search Console, so calls, form fills and other enquiries are counted when they happen. That lets us see which searches, pages and ads are bringing people in. It’s part of the foundation on every monthly plan, because everything else in the plan depends on knowing what’s working.
Can you guarantee more enquiries?
No, we don’t guarantee a number of enquiries or any ranking, because too much depends on your market, your competitors and Google itself. What we do commit to is a clear plan, honest monthly reporting on enquiries and jobs, and adjusting the work based on what the numbers show. You’ll always know what we’re doing and what it’s producing.
How often will I hear about results?
You’ll get a report every month covering the enquiries and jobs your marketing has brought in and what we’re changing next. On Growth and PRO there’s also a monthly strategy call, where we go through the numbers together. Between those, you can talk to Matt and the team whenever something comes up.
Do you know anyone who reports on enquiries, not just traffic?
Yes, that’s how we report at Brandspace. Every monthly plan includes a report on the enquiries and jobs your marketing brings in, backed by conversion tracking on your site. Traffic and rankings are in there too, but the plan is judged on enquiries.
