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Google Ads management for service businesses
We manage Google Search ads for the services and areas you want more work from. Campaigns sit with the website and SEO plan, and the click lands on a page that can take the enquiry.
Who this is for
Service businesses ready to run Google Search ads
For owners who want ads on the jobs people already search, with the click landing on a page that can take the enquiry.
- An SEO plan, so the site and the listing stay consistent
- A service and an area you can describe plainly
- A Google Ads account you own
- One provider per industry in each location
Ecommerce and product stores are outside this work.
How it works
How Google Ads management runs
Account and tracking, then the ads, then a monthly review of the search terms.
Conversion setup
You give us access to the Google Ads account you own, plus the offer and the area. We connect calls and forms so a campaign is judged on enquiries, and you can see those conversions.
Ads and keywords
We write Search ads and keywords in the buyer's words, for the places you cover. You see the ads in your account before spend is left to run.
Search-term reviews
Each month we review the search terms, pause the irrelevant ones, and give the useful ones more room. You see spend, clicks, and enquiries in plain English. We will not promise a cost per lead.
Search ads for jobs people already want done
Google Ads is the paid side of search. Someone types the service and the place, your ad can appear, and the page behind it needs a clear next step. We write the ads, choose the terms, and review the search terms report so spend stays on relevant queries.
Google Search first
The default is Search around your commercial terms. Remarketing comes in on a broader campaign.
Your Google Ads account
You pay Google directly for clicks. Management is a separate monthly fee on top of the SEO plan.
The page matches the ad
A visitor who searched for a specific job should land on a page about that job, with a clear way to call or enquire.
Google Ads features
What Google Ads management includes
Setup, the campaigns, and the pages they point at. Media stays in your account.
Account and conversion setup
Tracking needs to show calls and forms before we judge whether a campaign is earning its place.
Keywords and ad writing
Terms and ads written around how buyers describe the job, in the areas you actually cover.
Search-term reviews
Irrelevant queries get paused. Useful ones get more room. That review is part of the monthly work.
Search ads in one area
One area, the same commercial terms as the SEO plan. Typical media is £500 to £1,500 a month.
Broader campaigns
Broader Search, extra services or towns, and remarketing. Typical media is £1,500 to £4,000 a month.
Landing page support
The website partnership covers the pages the ads need, so traffic has a proper destination.
Our work
Google Ads case studies
We love helping brands like yours achieve amazing results online.
Working with Matt and the Team at Brandspace has been a joy. Their knowledge and enthusiasm for what they do and how they could help my business was evident every time we spoke. They really took the time to understand me and my business, and that really shows in the end product. The way they explained the more complex aspects of what they do really helped my understanding, and made me feel far more involved that I would have done.
Rhys Evans – RNE Accounting
See whether this is the right service for your business
Interested but not sure what service is best for your business? Get in touch and ask Matt a question or arrange a call.
Get in touch
Testimonials
Hear from businesses like yours
Google Ads FAQs
Common questions about our Google Ads service
Take a look at the questions we often get asked. Have a question of your own? Please get in touch.
Can I buy Google Ads without an SEO plan?
No. Ads are part of the monthly plans on Starter, Growth, or PRO, because the site and the listing still have to convert. Website-only clients add ads when they move onto a monthly plan.
Who owns the account?
You do. The Google Ads account stays yours if the management arrangement ends.
Do you guarantee a cost per lead?
No. We manage the terms, the ads, and the pages, and we report on enquiries. Auction prices move with your market.
What about a larger ads account?
PPC PRO is a conversation, run with a partner. Book a call and we will say whether that shape fits.
Which campaigns do you run?
Search is the default, on the jobs and areas you want enquiries for. The broader plan can add remarketing.
How do you show what the ads did?
You get a plain-English look at spend, clicks, and enquiries. We will not promise a cost per lead.
Other services
Other services we offer
We offer a range of complimentary marketing services designed to make you first choice in your market.