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Website copywriting for service businesses
We write the pages people land on when they are deciding who to hire: home, services, areas, and the proof around them. Copy is included in the website plans and in every SEO partnership.
Who this is for
Service businesses that need the page to explain the offer
We write the pages people read when they are deciding who to hire. Copy is included in the website plans and in every SEO partnership.
- Home, services, and area pages
- Owners who will correct the facts and the tone
- A site we can edit
- One provider per industry in each location
Ecommerce and product stores are outside this work.
How it works
How the copy gets written
A short briefing, a first draft from us, then your approval before anything goes live.
The briefing
You share the services, the areas, and how you like to sound. We draft from that briefing, and you see the questions we still need answered.
A draft in the buyer's language
The draft says what you do, where you do it, and what happens next, in the buyer's words. You get that draft to correct before it is published.
You approve it
You approve the facts and the tone, then it goes live. Later wording changes sit in the website plan, and you can see them on the page after you ask.
Pages written the way buyers search and decide
Useful website copy says what you do, where you do it, and what happens next. We write it with you, from the services you want more of, in language a customer would use. You approve it before it goes live. We produce the first draft from a short briefing.
Included in the plans
Copywriting sits inside Website as a Service and the SEO plans. The one-off Service Site includes copywriting collaboration.
Written for people and for search
Headings name the job and the place, then the page makes the enquiry path obvious.
You approve the wording
Nothing goes live until you have checked the facts and the tone, so it still sounds like the business.
Website copywriting features
The copy we write
Commercial pages first. The ones a buyer lands on when they are ready to hire.
Homepage and core pages
The story of the business, who it is for, and how to get in touch, in plain language.
Service and area pages
A clear page for each important job and town, specific enough that a buyer knows you do that work there.
Calls to action and forms
The line next to the button, and a form that asks for what you need to reply, and no more.
Proof in plain language
Reviews, project notes, and specifics a buyer can check, written so they support the offer.
Search-aware wording
Titles and headings that match commercial searches, written for a person reading on a phone.
Rewrites as the offer changes
New services and changed areas can be rewritten inside the website plan, as part of the monthly work.
Our work
Website copywriting case studies
We love helping brands like yours achieve amazing results online.
Working with Matt and the Team at Brandspace has been a joy. Their knowledge and enthusiasm for what they do and how they could help my business was evident every time we spoke. They really took the time to understand me and my business, and that really shows in the end product. The way they explained the more complex aspects of what they do really helped my understanding, and made me feel far more involved that I would have done.
Rhys Evans – RNE Accounting
See whether this is the right service for your business
Interested but not sure what service is best for your business? Get in touch and ask Matt a question or arrange a call.
Get in touch
Testimonials
Hear from businesses like yours
Website copywriting FAQs
Common questions about our Website copywriting service
Take a look at the questions we often get asked. Have a question of your own? Please get in touch.
Do I have to write the first draft?
No. We draft it from a short briefing. You correct the facts and the tone, then we publish.
Can you rewrite the site we already have?
Yes. Rewriting the pages that can win work is a normal part of bringing a site into the plan.
Is a blog included?
The priority is the commercial pages. Useful questions can live on those pages. A separate blog programme is a different conversation.
How do you keep it specific to us?
The briefing covers your services, areas, and how you like to sound. You approve the copy before it goes live.
How many rounds of changes are included?
You approve the draft before it goes live, and later wording changes sit in the website plan.
Will it sound like us?
The briefing covers how you like to sound. You correct the tone before anything is published.
Other services
Other services we offer
Landing pages and web design are the pages this copy is written for.