5 stars on Google
PPC for service businesses that want enquiries sooner
Paid search sits on top of the website and SEO partnership. We run Google Search campaigns on the same commercial terms, so calls and forms can start while organic work builds. Ad spend stays in your Google account.
Who this is for
Service businesses that want enquiries while search builds
PPC sits on an SEO plan. It is for owners who want Google Search ads on the same jobs and places as the organic work.
- A website that can take a call or a form
- A clear service and a clear area
- Budget for Google clicks on top of the management fee
- One provider per industry in each location
Ecommerce and product stores are outside this work.
How it works
How paid search is switched on
Tracking first, then the campaigns, then a monthly tidy of the queries.
Tracking that shows enquiries
You confirm the services, the area, and how someone should enquire. We connect call and form tracking first, so you can see an enquiry before any spend is judged.
Search campaigns on your terms
We write the ads and keywords around the jobs people already search in your area. You see the campaigns in your own Google Ads account.
Reviewed against enquiries
Each month we pause wasted queries and give the useful ones more room. You see spend, clicks, and enquiries together. Media stays billed in your account.
Paid search on the terms people already use
PPC helps when you want enquiries in the coming weeks, while the organic work has time to compound. We switch it on once the site can convert and tracking can show a real enquiry. Campaigns stay tied to the services and areas in your SEO plan.
Same terms as the SEO plan
Ads point at the jobs and places you already want to win, so paid and organic tell the same story.
You own the ads account
Google bills the media in your account. The Brandspace fee covers campaign management.
A page that can take the click
We send ads to pages that name the job and make the next step obvious, so the visit has somewhere useful to land.
PPC features
How PPC works with Brandspace
Ads are part of your monthly plan, not an add-on. The site, the listing, and the ads stay pointed at the same offer.
Google Search campaigns
Search ads for the commercial terms buyers type when they are ready to hire someone in your area.
Tracking before scale
Calls and forms need to be visible before we increase spend. Setup covers Analytics and Search Console.
Landing pages that match the ad
The page repeats the job, the place, and how to enquire. Those pages sit in the website work.
Search ads in one area
One area, on the same commercial terms as the SEO plan. Typical media is £500 to £1,500 a month in Google.
Broader campaigns
Broader Search, extra services or towns, and remarketing. Typical media is £1,500 to £4,000 a month.
Monthly adjustments
Search terms, ads, and budgets get reviewed against enquiries, then tightened so spend stays on relevant queries.
Our work
PPC case studies
We love helping brands like yours achieve amazing results online.
Working with Matt and the Team at Brandspace has been a joy. Their knowledge and enthusiasm for what they do and how they could help my business was evident every time we spoke. They really took the time to understand me and my business, and that really shows in the end product. The way they explained the more complex aspects of what they do really helped my understanding, and made me feel far more involved that I would have done.
Rhys Evans – RNE Accounting
See whether this is the right service for your business
Interested but not sure what service is best for your business? Get in touch and ask Matt a question or arrange a call.
Get in touch
Testimonials
Hear from businesses like yours
PPC FAQs
Common questions about our PPC service
Take a look at the questions we often get asked. Have a question of your own? Please get in touch.
Do I need an SEO plan as well?
Yes. Ads are part of your monthly plan on Starter, Growth, or PRO, rather than a separate fee. Ads run once the site can take the enquiry.
Is ad spend included in the fee?
No. You pay Google for the clicks. The monthly fee is for management. We agree a media range before the campaign goes live.
How much media should I plan for?
One area is often planned around £500 to £1,500 a month in Google. A broader campaign is often £1,500 to £4,000. Your market changes that.
Can you promise a set number of leads?
No. Ads can bring visits once the campaign is live. Enquiry volume still depends on the offer, the page, and the auction. We report on what came in, and we will not lock a lead count in advance.
How soon can a campaign go live?
Once tracking is in place and the offer is clear, Search ads can go live in the first weeks. We review the search terms after that.
What happens to the account if we stop?
The Google Ads account stays yours. You can pause it, run it yourself, or keep the management in place.
Other services
Other services we offer
Google Ads and search marketing are the other pages for the ads account and the organic work.